Domestic Tractor Sales Report September 2025: Industry Records 146180 Units with 45.39% Growth

India’s domestic tractor industry witnessed a remarkable growth of 45.39% in September 2025, reflecting strong rural demand and increased agricultural activity. According to industry data, total wholesale volumes reached 146,180 units, up from 100,542 units in September 2024. While leading players reported significant year-on-year growth, a few brands faced market share pressure despite rising sales.

Brand Wise Tractor Sales Performance – September 2025

Mahindra & Mahindra Group retained its top position in the market, selling 64,946 units in September 2025, compared to 43,201 units a year ago, a YoY growth of 50.33%. Its market share increased from 42.97% to 44.43%, a gain of 1.46 percentage points. Strong demand in semi-urban and rural markets, supported by an effective dealer network and financing options, contributed to its continued leadership.

TAFE Group reported 27,530 units sold, up from 17,984 units last September, achieving a 53.08% growth. Its market share rose from 17.89% to 18.83% (+0.95 percentage points). The company is expanding its reach across multiple states and benefiting from increased demand for mid-horsepower tractors.

Sonalika recorded 17,971 units sold, a 25.59% increase from 14,309 units in September 2024. However, its market share dropped from 14.23% to 12.29%, the largest share decline among top players. While sales grew, Sonalika’s growth lagged behind the industry average, highlighting intensifying competition in its segment.

Escorts Kubota sold 17,803 units in September 2025, up from 11,985 units the previous year, a 48.54% growth. Its market share rose slightly from 11.92% to 12.18% (+0.26 points). The company continues to perform well across utility and higher HP tractor segments, showing resilience in a competitive market.

John Deere reported 9,240 units sold, a 31.92% increase over 7,004 units in September 2024. Despite the volume growth, its market share slipped from 6.97% to 6.32%, a decline of 0.65 points. The drop indicates rising competition and slower model rollout in certain segments.

New Holland registered 6,825 units sold, up 51.57% from 4,503 units a year ago. Its market share improved modestly from 4.48% to 4.67%, reflecting steady growth among mid-sized tractor buyers.

VST recorded 357 units, growing 33.21% over last year’s 268 units. Its market share adjusted slightly from 0.27% to 0.24%, reflecting stable performance in a competitive segment.

Indo Farm recorded a 17.89% increase in sales, rising to 402 units from 341 units last year. However, its market share dipped slightly by 0.06 percentage points, moving from 0.34% to 0.28%. This indicates growth that lagged behind the industry average.

SDF showed strong performance, growing 56.36% to 86 units compared to 55 units in the previous year. It kept its market share steady at 0.06%, demonstrating solid results despite its smaller size.

Captain Tractors stood out among smaller brands with sales up 73.91% to 240 units from 138 units last year. The brand also saw a slight increase in market share from 0.14% to 0.16%, reflecting rising acceptance of its products.

Preet’s sales rose by 8.94% to 475 units, up from 436 units in September 2024. However, its market share fell from 0.43% to 0.32%, suggesting slower growth relative to competitors.

ACE was the only smaller manufacturer to see a decline, with sales dropping 4.09% to 305 units compared to 318 units last year. Its market share also fell from 0.32% to 0.21%, highlighting the challenges it faces in a competitive market.

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