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Who are we?

Our Story — Driving Rural India Forward

Tractor Junction was founded on a simple belief: every farmer deserves clear, trustworthy information to make the biggest decisions of their life.

Today, we are India's largest online marketplace for tractors and rural mobility. Farmers can buy, sell, explore new and used tractors and farm equipment, all in one place. Tractor Junction lists 855 new tractors, 115 harvesters, 119 implements, 1000+ farm tools, and 160 tyres from leading brands such as Mahindra, Sonalika, Swaraj, New Holland, Eicher, and John Deere. Founded in 2018, our goal remains the same: a transparent platform built for Indian farmers.

Our Purpose

Empowering millions of farmers with trusted tractor information, buying, selling, finance, and rural mobility solutions.

Our Vision icon

Our Vision

At Tractor Junction, our vision is to revolutionize the Indian agriculture sector with innovative solutions and transparent pricing.

Our Mission icon

Our Mission

To help farmers and individuals select the right machinery and equipment based on their budget and needs, optimizing savings and improving efficiency.

SCALE & TRUST

Impact in Numbers

2 M+

Monthly Active Users

2500+

Tractor Dealers

100+

Showrooms

MILESTONES

Our Journey So Far

From a bold idea to Bharat's largest rural mobility platform.

2018

The Beginning

Began in a small office in Alwar (Rajasthan) and partnered with few leading tractor brands.

2019

Launch of ITOTY Awards

Launched ITOTY Awards and reached over 10 lakh farmers.

2021

Expanding the Ecosystem

Opened the first outlet, acquired TractorGuru, and launched Truck Junction.

2023

Diversification and Growth

Expanded across India and launched Bike Junction and Infra Junction.

2024

Entry into Fintech

Entered fintech with FinJ and disbursed ₹300+ crore in loans.

2025

Major Funding and New Venture

Raised ₹200 crore led by Astanor and launched Car Junction.

2026

Scaling New Heights

Reached 6 crore annual visitors and expanded to 100+ offline outlets.

THE ECOSYSTEM

Our Verticals

Our Verticals

Truck Junction logo

Truck Junction

Find new and used trucks, 3-wheelers, and e-rickshaws with financing, CV permits, e-challan, and vehicle reports, all in one place.

Infra Junction logo

Infra Junction

Designed for construction businesses, it brings heavy equipment specs, prices, and updates, plus leads, media solutions, and videos from JCB and New Holland.

Bike Junction logo

Bike Junction

Made for two-wheeler buyers, it covers reviews, specs, and performance details for bikes in India, making comparisons simple and fast.

FinJ logo

FinJ

India's largest rural vehicle loan platform with 15+ lender partners, covering tractors, trucks, and farm equipment across rural India.

Tractor Guru logo

Tractor Guru

A complete agriculture information platform by Tractor Junction, where farmers can find everything related to farming, tractors, and rural life in one place.

Car Junction logo

Car Junction

Car Junction is a one-stop destination for car buyers, offering everything from model comparisons and on-road prices to detailed specifications and expert reviews.

TRUSTED BY

OEM & Partner Brands

Leadership Team

Rajat Gupta - CEO

Rajat Gupta

Chief Executive Officer

Shivani Gupta - CMO

Shivani Gupta

Chief Marketing Officer

Animesh Agarwal - COO

Animesh Agarwal

Chief Operating Officer

Our Core Values

Integrity

Integrity

Uphold honesty and ethical practices by doing the right thing at all times.

Meritocracy

Meritocracy

Recognise and reward individuals based on performance, skills, and contributions.

Ownership

Ownership

Take responsibility for decisions, actions, and outcomes while staying committed to results.

Dignity

Dignity

Promote a workplace built on respect, fairness, and professionalism.

Every Rupee Counts

Every Rupee Counts

Use resources responsibly and ensure every investment delivers value.

Integrity

Integrity

Uphold honesty and ethical practices by doing the right thing at all times.

Meritocracy

Meritocracy

Recognise and reward individuals based on performance, skills, and contributions.

Ownership

Ownership

Take responsibility for decisions, actions, and outcomes while staying committed to results.

Dignity

Dignity

Promote a workplace built on respect, fairness, and professionalism.

Every Rupee Counts

Every Rupee Counts

Use resources responsibly and ensure every investment delivers value.