This Privacy Policy explains how Farmjunction Marketing Private Limited (CIN no. U74999RJ2019PTC065863), a company incorporated under the Companies Act, 2013 with its registered office at Plot No-09, N.E.B. Subhash Nagar, Alwar, Rajasthan, India, 301001, operating under the brand name “Farmjunction” and its subsidiaries, Agrowheels Marketing Private Limited and Yellowtork Technology Private Limited (referred as “We”, “Us”, “Our”, or the “Company”), collects, uses, shares, retains, protects and otherwise processes users (referred as “You”/ “Your”/ “Yourself”) Personal Data in connection with the Services or usage of the Platform. This Privacy Policy is an electronic record in the form of electronic contract in terms of the applicable Indian laws and does not require a physical or digital signature or seal.
We will process Personal Data in accordance with applicable law across all of its platforms of the user who visit, access, avail, use any service or product on or through any website, mobile site, or application owned or administered by Us (collectively, the “Services”), unless it notifies you otherwise for a specific Service. This Policy shall govern Your use of and interaction with the Company’s platforms including but not limited to the below:
This Privacy Policy provides clear and accessible information about the Personal Data we process, the purposes for which we process it, the persons with whom it may be shared, the manner in which you may exercise your rights, and the safeguards adopted by us for collection, use, storage, processing, sharing and transfer and disclosure of your information. It is intended to be read with the Information Technology Act, 2000, the DPDP Act, and the Digital Personal Data Protection Rules, 2025, as and when applicable (as amended from time to time). If you do not agree with the terms of this Privacy Policy, please do not access / use our platform or avail any of our service or product on our platform.
When you register for, access or use a Service, we may collect Your name, mobile number, email address, city, State, postal address, account details and location preferences, and GST number (for sellers/dealers), depending on the Service you request.
In purview of the Telecom Regulatory Authority of India (TRAI) guidelines, You hereby authorize Farmjunction and/or its affiliates/partners/platforms or otherwise who are accessing your Information by virtue of their association with Farmjunction to communicate with You through telephone/mobile, Email, SMS or other modes of communication. You have explicitly provided your consent before you submit an enquiry through any of our platforms and provide your mobile number, through a clearly marked checkbox for sending you an automated confirmation message via WhatsApp or any other applicable mode, acknowledging receipt of your enquiry and confirming that our team will contact you shortly. You may withdraw this consent at any time, with the same ease with which it was given, by replying “STOP” to the message or writing to our Grievance Officer at grievance@tractorjunction.com. Withdrawal will not affect processing carried out before such withdrawal, and we may continue to contact you through any other channel you have provided (such as phone or email) to respond to your original enquiry, unless you separately withdraw consent for that channel as well.
We may collect Personal Data relating to joint owners, nominees, legal heirs, guarantors, joint policyholders, beneficiaries, authorised drivers, emergency contacts, references or representatives only where necessary for a requested transaction or Service, including financing, insurance, ownership transfer, compliance or verification. If you provide Personal Data of another person, you represent that you are authorised to provide such data and, where required, have provided the relevant notice and obtained the required consent.
We may collect account credentials, authentication information, KYC documents, identity documents, address documents, tax identifiers, business records and other verification information where necessary for account security, identity verification, fraud prevention, legal compliance, financing, insurance, payment, dealer onboarding or another requested Service.
We may collect and maintain records of communications, including social media account which you use to sign in or connect with us, calls, emails, chats, support tickets, feedback, complaints and survey responses, for responding to enquiries, quality assurance, training, dispute resolution, fraud prevention, legal compliance and administration of the Services. Where processing requires notice or consent, we will provide it in accordance with applicable law.
When you list, enquire about, buy, sell, inspect, finance, insure, service, transfer or otherwise transact in relation to a vehicle, machinery or equipment, we may collect the following Personal Data and transaction-related data:
We may obtain vehicle and transaction information from you, the relevant dealer, third party or authorized service provider, seller, buyer, vehicle owner, financial institution, insurer, inspection agency, workshop, public authority, RTO-related source, OEM or another lawful source, where permitted by applicable law.
When you visit, access or use the Services, we may automatically collect technical, device, usage and log information. This information may be Personal Data where it identifies you or can be linked to you.
We may collect IP address, device identifier, browser type and version, operating system, device language, network information, time zone, registration date, login history, password-change date, security events, error reports and similar technical data.
We may collect approximate location information derived from your IP address. We will collect precise location information, such as GPS-based location, only where you enable the relevant device permission or provide consent where required by applicable law.
You may withdraw location permission through device settings or application settings. Some location-dependent features may not function if location access is disabled.
We use cookies, pixel tags, web beacons, mobile-device identifiers and similar technologies to operate and secure the Services, remember preferences, measure performance, analyse usage, prevent fraud, measure communications and advertising, and personalise content wherever permitted by law. Where required, we will obtain consent for non-essential cookies or similar technologies through a cookie-consent interface.
Information received from third parties and third-party links
We may receive Personal Data from group companies, dealers, sellers, buyers, lenders, insurers, workshops, inspection agencies, OEMs, social-media platforms, verification providers, fraud-prevention providers, analytics providers, public authorities, RTO-related sources, publicly available sources and other lawful sources, where necessary for the purposes described in this Policy and permitted by applicable law.
This Privacy Policy does not govern the processing activities of independent third parties.
We process Personal Data only for lawful purposes. Depending on the nature of the processing and applicable law, we process Personal Data with your consent, to provide a requested Service, for legal compliance, protection against fraud and security threats, or for other legitimate uses permitted by law.
We may process Personal Data to create and administer accounts; respond to enquiries; facilitate listings, valuation, inspection, resale, transfer, servicing, financing and insurance-related services; verify identity and ownership; provide support; send transactional communications; improve Services; prevent fraud; protect systems; and comply with legal obligations. We will provide a separate notice and obtain consent where required before using Personal Data for a new or materially different purpose.
We may send promotional, survey, feedback and marketing communications regarding Farm junction’s products, Services, offers, dealer programs, finance, insurance, resale, mobility and related services where permitted by law. Where required, we will obtain consent before direct marketing or sharing Personal Data with a partner for that partner's independent marketing purposes.
You may opt out of communications through an unsubscribe link, account preferences, a calling representative, or by contacting the Grievance Officer. Essential transactional, legal, security and service-related communications may continue.
We may use automated tools, risk signals and algorithms to identify suspected fraud, misuse, spam, security threats or violations of our Terms. This may result in additional verification, restriction, suspension or closure of an account, where permitted by law.
We may share Personal Data only to the extent necessary for the purposes described in this Policy, in accordance with applicable law and subject to appropriate safeguards.
Recipients may include Farmjunction group companies and subsidiaries; dealers, sellers, buyers, lenders, insurers, inspection agencies, workshops, OEMs, logistics providers and business partners; data processors and service providers (including cloud hosting, CRM, payment processing, communications, analytics and verification service providers); professional advisers; public authorities; and recipients involved in a merger, restructuring, financing, acquisition or sale of assets.
Where a business partner intends to use your Personal Data for its independent marketing purposes, we will obtain your consent where required by law and provide an appropriate notice.
We require our data processors to process Personal Data only on our documented instructions, use appropriate security safeguards, maintain confidentiality and not use Personal Data for their independent purposes unless they have a separate lawful basis and provide a separate notice.
We will not share Personal Data except as described in this Privacy Policy, as separately notified to you, with your consent where required, or as otherwise permitted or required by applicable law.
Where consent is the basis for processing, we will request consent through a clear, standalone, accessible and plain-language notice presented at the point of collection — including, where applicable, through a specific checkbox for a given purpose (such as sending a WhatsApp confirmation message or promotional communications). The notice will identify the Personal Data proposed to be processed, the specific purpose, the goods or Services enabled, the means to withdraw consent, the rights available, and the Grievance Officer's contact details.
You may withdraw consent at any time through account settings, an unsubscribe facility, a consent-management interface, replying “STOP” to a message, or by writing to the Grievance Officer at grievance@tractorjunction.com. Withdrawal does not affect processing undertaken before withdrawal, and we may continue processing where permitted or required by law.
We will retain applicant Personal Data only for as long as necessary for the specified purpose, as per applicable law.
Applicant data may include contact details, resume, qualifications, work history, interview feedback, references, identity-verification information and other information relevant to an application. This data may be shared with group companies and service providers involved in recruitment, verification, human-resource administration and assessment, subject to appropriate safeguards.
The Services are not intended for users under the age of 18, unless permitted under applicable local laws (Permissible Age). We do not knowingly collect any personal information from users or market to or solicit information from anyone under the Permissible Age. If we become aware that a person submitting personal information is under the Permissible Age, we will delete the account and any related information as soon as possible.
Farmjunction reserved the right to amend or modify this Privacy Policy at any time, as and when the need arises. Your continued use of the Platform gives your unconditional acceptance to such change in terms of Privacy Policy. Any update will be reflected by a revised “Last Updated” date at the top of this Policy.
We implement reasonable security safeguards to protect Personal Data from unauthorised access, acquisition, use, disclosure, alteration, loss or destruction. Depending on risk, these may include encryption, masking, tokenisation or obfuscation; role-based access controls; authentication; network security; monitoring and logging of access and processing activities; secure development practices; backups; vendor obligations; employee training; and incident-response procedures.
If we become aware of a Personal Data breach, we will take reasonable steps to contain, investigate, mitigate and document the incident. Where required by law, we will notify the affected party and the Data Protection Board of India in the prescribed manner and within the prescribed timelines.
Right to Access and Portability: You have the right to access your Personal Data and request a copy of your Personal Data from the Company for sharing with third parties.
Right to Review and Correct: You have the right to review the Personal Data you have provided and to request correction or amendment of any inaccurate or deficient Personal Data.
Right to Erasure: You may request erasure of Personal Data that is no longer necessary for the specified purpose, subject to legal, regulatory, fraud-prevention, security, audit, contractual and record-retention requirements.
Right to Nominate: You may nominate another individual to exercise your rights in the event of your death or incapacity, in accordance with applicable law.
Right to Grievance Redressal and Escalation: You may raise a grievance with us and, where applicable, approach the Data Protection Board of India (as and whenever constituted) if the grievance remains unresolved.
To exercise any of these rights, please contact our Grievance Officer at grievance@tractorjunction.com.
We retain Personal Data only for as long as necessary to fulfil the purpose for which it was collected, provide the Services, meet legal or regulatory requirements, maintain business and tax records, prevent fraud, resolve disputes, enforce agreements, and establish, exercise or defend legal claims.
We will erase Personal Data when consent is withdrawn or when it is reasonable to assume that the specified purpose is no longer being served, unless continued retention is required or permitted by applicable law.
This Privacy Policy is governed by the laws of India. Subject to applicable law, courts located in Alwar, Rajasthan will have exclusive jurisdiction over any disputes arising out of or relating to this Privacy Policy or our processing of your Personal Data.
If You have any concern related to this Privacy Policy or collection, storage, retention or disclosure of Your Information under the terms of this Privacy Policy any other terms and conditions of the Company or its other business entities including any queries or grievances We will acknowledge and address your grievance in timely and effective manner, You can contact to the Company through Grievance Redressal Officer at the below given details:
Grievance Officer
Email: grievance@tractorjunction.com
Address: Plot No. 09, N.E.B. Subhash Nagar, Alwar, Rajasthan 301001, India.
