Brand-Wise Domestic Tractor Sales Rise 29% Apr–Dec 2025

Brand-wise domestic tractor wholesale sales increased from April to December 2025. Total industry sales reached 8,89,615 units in Apr–Dec’25, up from 6,88,054 units in Apr–Dec’24. This rise led to 29.29% growth for the industry. Despite higher sales, total market share remained at 100%, with 0.00 MS YoY change.

Sales Performance of Major Tractor Brands

To begin with, Mahindra & Mahindra Group continued to lead the market. It sold 3,91,890 units in Apr–Dec’25, up from 3,02,308 units last year. As a result, growth stood at 29.63%. Along with higher sales, its market share moved up to 44.05% from 43.94%, showing an MS YoY increase of 0.11.

Following M&M, Sonalika held the second position. It reported 1,15,779 units in Apr–Dec’25, compared to 89,950 units in Apr–Dec’24. This gave the brand 28.71% growth. However, its market share dipped slightly to 13.01% from 13.07%, with -0.06 MS YoY.

At the same time, TAFE showed steady improvement. Sales rose to 98,356 units in Apr–Dec’25 from 75,212 units last year. Hence, growth came at 30.77%. Due to this, market share increased from 10.93% to 11.06%, marking +0.12 MS YoY.

In contrast, Escorts Kubota (Farmtrac and Powertrac tractors) saw slower growth. It sold 96,550 units in Apr–Dec’25, up from 80,746 units in Apr–Dec’24. Growth stood at 19.57%. Even so, market share fell from 11.74% to 10.85%, leading to a -0.88 MS YoY change.

John Deere posted strong gains. Sales climbed to 75,303 units from 55,390 units last year. Because of this jump, growth reached 35.95%. Along with volumes, market share improved from 8.05% to 8.46%, showing +0.41 MS YoY.

TAFE (TMTL) showed better numbers. It sold 57,677 units in Apr–Dec’25, compared to 43,251 units last year. Growth stood at 33.40%. As a result, market share rose from 6.29% to 6.48%, with 0.20 MS YoY.

On the other hand, New Holland also recorded strong movement. Sales increased to 37,346 units in Apr–Dec’25 from 27,563 units in Apr–Dec’24. This resulted in 35.49% growth. At the same time, market share improved from 4.01% to 4.20%, showing 0.19 MS YoY.

Preet sold 3,822 units during Apr–Dec’25, up from 3,297 units last year. Growth was 15.92%. Still, market share slipped from 0.48% to 0.43%, with -0.05 MS YoY.

Along similar lines, Indo Farm reported 3,556 units in Apr–Dec’25 versus 2,958 units in Apr–Dec’24. Growth came at 20.22%. However, market share edged down from 0.43% to 0.40%, showing -0.03 MS YoY.

At the same time, VST maintained balance. It sold 3,340 units, compared to 2,605 units last year. Growth stood at 28.21%, while market share stayed unchanged at 0.38%, with 0.00 MS YoY.

Similarly, Captain Tractors recorded 3,140 units in Apr-Dec’25, up from 2,512 units in Apr-Dec’24. Growth reached 25%. Yet, market share slipped from 0.37% to 0.35%, marking -0.01 MS YoY.

In the same range, ACE sold 2,212 units during Apr-Dec’25, compared to 1,813 units last year. Growth was 22.01%. Still, market share fell slightly from 0.26% to 0.25%, with -0.01 MS YoY.

SAME Deutz-Fahr, though small in volume, stood out in growth. Sales rose to 644 units from 449 units last year. This resulted in the highest growth of 43.43%. Market share remained stable at 0.07%, with 0.01 MS YoY.

Overall, Apr-Dec 2025 showed strong tractor demand across brands. Even so, market share movement stayed limited, as most gains came from higher total industry volumes rather than major brand shifts.

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