Domestic Tractor Market Records 18.14% Sales in Sept 2026

Domestic tractor wholesale sales declined in September 2026, as total industry sales fell to 1,19,667 units, compared to 1,46,180 units in September 2025. The industry recorded an 18.14% year-on-year decline. Most leading tractor manufacturers reported lower sales during the month. However, Sonalika was among the few brands to record growth, while John Deere and Escorts Kubota gained market share despite lower sales.

Domestic Sales Performance of Major Tractor Brands

Mahindra & Mahindra Group remained the market leader in September 2026. The company sold 50,208 tractors, compared to 64,946 units in September 2025, recording a 22.69% decline. Its market share fell from 44.43% to 41.96%, a decrease of 2.47 percentage points.

TAFE Group retained the second position with 19,711 units, down from 27,530 units last year. The company recorded a 28.40% decline in sales. Its market share dropped from 18.83% to 16.47%, a decrease of 2.36 percentage points.

Sonalika recorded growth in September 2026. The company sold 19,086 tractors, compared to 17,971 units in September 2025, registering 6.20% growth. Its market share increased from 12.29% to 15.95%, a gain of 3.66%, the highest increase among the listed manufacturers.

Escorts Kubota sold 14,911 tractors, compared to 17,803 units last year. The company recorded a 16.24% decline in sales. However, its market share increased from 12.18% to 12.46%, a gain of 0.28 percentage points.

John Deere recorded sales of 8,676 tractors, down from 9,240 units in September 2025. The company reported a 6.10% decline, the smallest drop among the five largest manufacturers. Its market share increased from 6.32% to 7.25%, a gain of 0.93 percentage points.

New Holland Tractors sold 5,504 tractors, compared to 6,825 units in September 2025. The company recorded a 19.36% decline in sales. Its market share slipped slightly from 4.67% to 4.60%, a decrease of 0.07 percentage points.

Captain Tractors recorded sales of 205 units, down from 240 units last year. The company reported a 14.58% decline. However, its market share increased from 0.16% to 0.17%, a gain of 0.01 percentage points.

Indo Farm sold 344 tractors, compared to 402 units in September 2025. Sales declined by 14.43%, while market share increased slightly from 0.28% to 0.29%.

Preet recorded sales of 383 tractors, down from 475 units in September 2025. The company reported a 19.37% decline. Its market share remained unchanged at 0.32%.

VST Tractors sold 300 tractors, compared to 357 units last year, recording a 15.97% decline. Its market share increased slightly from 0.24% to 0.25%.

ACE recorded sales of 262 tractors, down from 305 units in September 2025. The company reported a 14.10% decline, while its market share increased from 0.21% to 0.22%.

SAME DEUTZ-FAHR Group sold 77 tractors, compared to 86 units last year. Sales declined by 10.47%, while market share remained almost unchanged at 0.06%.

Overall Industry Performance

India's domestic tractor wholesale market recorded an 18.14% year-on-year decline in September 2026, with total sales falling from 1,46,180 to 1,19,667 units. Among the listed manufacturers, Sonalika was the only brand to record sales growth, with a 6.20% increase. It also gained the most market share, rising by 3.66 percentage points to 15.95%. Mahindra & Mahindra Group remained the market leader, followed by TAFE Group and Sonalika. Meanwhile, John Deere recorded the smallest sales decline among the five largest manufacturers, at 6.10%.

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