We all are very well aware of the ongoing pandemic caused by Covid-19. This time the second wave hit hard on the domestic tractor sales. At the time of the 1st wave, the tractor industry faced a slight loss, but this time the 2nd wave purely shaken up the industry. In the rural area where demand for tractors is high, there is a severe impact of the corona, and dealerships also face lockdown.
The domestic sales recorded 55599 units in May 2021 against 60441 units in May 2020. This shows a drop in tractor sales by 8%. This data clearly shows that the second wave of Covid-19 hit hard to rural India.
Check out below the following Brand Wise Sales report and market shares.
India’s No.1 Tractor Manufacturer Mahindra & Mahindra sold 22843 units in May 2021 against 24017 units in May 2020. This data shows a 4.9% decline in sales. But Mahindra Tractors successfully increased its market share by 1.3%.
Commenting on the performance, Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said, "We have sold 22843 tractors in the domestic market during May 2021. In May, COVID spread in rural markets led to stringent lockdowns, leading to deferment of tractor purchase and limited operations at dealerships. While state specific lockdowns and localized restrictions continue, it is heartening to see the Covid cases reducing sharply. This is leading to sharp improvement in farmer sentiments and green shoots of recovery are visible, especially since the last week, as farmers start preparing their land for upcoming Kharif crop season. A bumper Rabi harvest, record procurement, food prices holding up, gradual opening up of Mandis and expectations of a normal monsoon will pave the way for growth in the upcoming season. In the exports market, we have sold 1341 tractors with a growth of 314% over last year."
TAFE Group faces a huge loss, sales declined by 32.4% in compare to May’20. They sold 9505 units in May 2021, and in May 2020, they have sold 14070 units. This shows sales dropped by 4565 units. Along with this, the company also lost its market share by 6.2% in May 2021.
Sonalika Tractor also lost their market share by 0.3% in comparison to May’20. The company sold 6857 Tractors in May 2021 against 7640 units in May 2020. This shows a decline in Sonalika tractor domestic sales by 10.2%.
Escorts Group also recorded a loss in domestic tractor sales in May 2021. The Escorts Group sales were 6158 units in May 2021 against 6454 units in May 2020, which shows a drop. The company's domestic sales decreased by 4.6 %, but the Escorts increased its market share by 0.4%.
Escorts Management sees rural sentiment to be strong, on account of all positive macroeconomic factors viz. prediction of a good monsoon, high crop production and better support by the Government on crop prices. The farmers of our country have shown utmost courage and have worked hard during the pandemic ensuring all of us have food on our plates. It is our moral duty to reciprocate to the farming community with actions supporting their well-being. Under a program titled ‘Escorts Covid Kavach’ we have announced several Covid-19 relief measures for our customers, including insurance coverage for hospitalization and home treatment expenses. We hope our collective efforts will help our country overcome this crisis soon.
John Deere Tractor sales increased by gained 26.7% in May’21. They have sold 4321 units in May 2021, and in May 2020, they sold 3411 units. With this, John deere also gained 2.1% in their market share in May 2021.
New Holland tractor company sales declined by 10.5% in this month. They have sold 2189 units in May 2021 against 2447 units in May 2020. Along with this, the New Holland tractor also lost its market share by 0.1%.
Kubota Tractor registered second highest growth in this list of tractor company. Kubota tractors sales increased by 145.5% in May’21. The company data shows 1382 units sold this year against 563 units in last year. Kubota’s market share increased by 1.6% in May Month.
Preet Tractor domestic sales increased unbelievably. They recorded 254.7% domestic tractor sales in May 2021. With this, Preet tractor gains a 0.7% market share.
Indo Farm Tractor domestic sales noted 508 units in May 2021, and it registered 243 units in May 2020. They reported a gain of 109%. The Indo Farm Tractor market share increased by 0.5%.
VST Tractor domestic sales decline this month. It registered 496 units in Mar 2021 against 601 units in Mar 2020. This displays an 17.5% decrease, and it also lost 0.1% of the market share.
Captain Tractor domestic sales noted 433 units in May 2021, and it registered 256 units in May 2020. They reported a gain of 69%. The Captain Tractor market share increased by 0.4% in May’21.
Force Tractor lost 31.1% in its domestic sales this month. Force tractor domestic sales noted in May 2021 were 175 units, and in May 2020 were 254 units. And, they lost 0.1% of the market share.
ACE Tractor also registered 38% declined in domestic tractor sales. As it registered 116 units sold in May 2021 and in May 2020, the sales were 187 units.
In May 2021, SDF Tractor sales noted 91 units, 39.3% lower than the tractor sales recorded in May 2020.
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