FADA Retail Sales Grow 11.18% in May 2026, 83092 Units Sold

The Indian tractor industry reported total sales of 83,092 units in May 2026, compared to 74,744 units in May 2025, showing year-on-year growth of 11.16%. Strong rural demand and farm activity supported industry growth during the month.

FADA Brand-wise Tractor Retail Performance - May

Mahindra & Mahindra Ltd (Tractor Division) remained the market leader with sales of 19,077 units in May 2026, up from 16,519 units last year. The company recorded 15.48% sales growth. Its market share increased from 22.10% to 22.96%, gaining 0.86%.

Mahindra & Mahindra Ltd (Swaraj Division) held the second position with sales of 15,205 units compared to 13,649 units in May 2025. The division recorded 11.40% growth. Its market share remained almost stable, increasing slightly from 18.26% to 18.30%.

International Tractors Ltd (Sonalika) sold 11,120 tractors in May 2026 against 9,865 units last year, registering growth of 12.72%. The company’s market share increased from 13.20% to 13.38%, gaining 0.18%.

TAFE Limited recorded the highest growth among major OEMs. The company sold 10,659 tractors compared to 7,503 units in May 2025, showing strong growth of 42.06%. Its market share rose sharply from 10.04% to 12.83%, the highest market share gain among leading brands at 2.79%.

Escorts Kubota sold 9,539 tractors in May 2026 compared to 8,172 units last year. The company recorded 16.72% growth. Its market share increased from 10.93% to 11.48%, improving by 0.55%.

John Deere India sold 6,039 units during May 2026 against 5,900 units in May 2025. The company recorded modest growth of 2.35%. However, market share declined from 7.89% to 7.27%, a drop of 0.62%.

Eicher Tractors reported sales of 4,922 units compared to 4,450 units last year. The company posted growth of 10.60%, but market share slightly declined from 5.95% to 5.92%.

CNH Industrial recorded sales of 3,857 units in May 2026 compared to 3,103 units last year. The company reported growth of 24.29%. Market share improved from 4.15% to 4.64%, increasing by 0.49%.

The "Others" category saw a major decline. Sales dropped from 5,583 units in May 2025 to 2,674 units in May 2026, registering negative growth of 52.10%. Market share also fell sharply from 7.47% to 3.22%, a decline of 4.25%.

Overall, the data shows that major OEMs continued gaining market share while smaller players lost ground. Higher tractor demand helped the industry cross 83,000 units in monthly sales during May 2026.
 

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