Retail Tractor Sales Report May 2025 - Sales Increased by 2.75%, 71,992 Units Sold

6 June 2025: The Federation of Automobile Dealers Associations (FADA) has released retail sales data for the tractor segment for May 2025. As per the latest figures, the Indian tractor industry recorded total sales of 71,992 units, marking a 2.75% growth over 70,063 units sold in May 2024.

Despite varied performances across leading OEMs, the industry managed to stay in positive territory. This reflects steady rural demand and the early impact of seasonal preparation.

Brand-Wise Tractor Sales Performance – May 2025

Mahindra & Mahindra Ltd (Tractor Division) led the segment with 16,511 units sold in May 2025, up from 15,921 units in the same month last year. The company registered a 3.71% sales growth. Its market share rose from 22.72% in May 2024 to 22.93% in May 2025, marking a 0.21% gain.

Mahindra & Mahindra Ltd (Swaraj Division) reported sales of 13,643 units, compared to 13,101 units last year, achieving a 4.14% growth. Its market share improved from 18.70% to 18.95%, reflecting a 0.25% increase.

International Tractors Ltd (makers of the Sonalika brand)sold 9,620 units in May 2025, as against 9,228 units in May 2024. This translates to a 4.25% growth, while its market share edged up from 13.17% to 13.36%, a 0.19% improvement.

Escorts Kubota Ltd (Agri Machinery Group) continued its strong performance with 8,161 units sold this May, compared to 7,656 units last year—posting a 6.60% growth. Its market share rose by 0.41%, from 10.93% in May 2024 to 11.34% in May 2025.

TAFE Ltd, however, reported a significant dip in performance, with sales falling to 7,502 units, down from 8,516 units in May 2024. The company saw an 11.91% decline, and its market share dropped by 1.73%, from 12.15% to 10.42%.

John Deere India Pvt Ltd (Tractor Division) delivered a notable performance with 5,924 units sold, up from 5,130 units in May 2024. This marks a 15.48% growth, with its market share climbing from 7.32% to 8.23%, a 0.91% gain.

Eicher Tractors reported 4,311 units sold in May 2025, slightly down from 4,465 units last year, translating to a 3.45% decline. Its market share reduced from 6.37% to 5.99%, a 0.38% dip.

CNH Industrial (India) Pvt Ltd sold 3,051 units during the month, compared to 2,897 units in May 2024. This reflects a 5.32% growth, with its market share rising marginally from 4.13% to 4.24%, gaining 0.11%.

Kubota Agricultural Machinery India Pvt Ltd faced the steepest decline among major OEMs, selling only 797 units, down from 1,157 units in May 2024—a sharp 31.11% drop. Its market share fell from 1.65% to 1.11%, down 0.54%.

Other Brands, including regional and niche players, collectively sold 2,472 units, growing from 1,992 units in May 2024. This represents a 24.10% growth, and their combined market share increased by 0.59%, from 2.84% to 3.43%.

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