FADA October 2026 Retail Tractor Sales Rise 3.10% to 79,285 Units

India's tractor retail market recorded 79,285 units in October 2026, compared with 76,898 units in October 2025. The tractor OEMs registered 3.10% year-on-year growth, according to FADA retail sales data. Along with the year-on-year growth, the October figures also showed a sequential improvement. Tractor retail sales increased from 76,906 units in September 2026 to 79,285 units in October 2026, a month-on-month rise of 3.09%. 

Among the major tractor manufacturers, CNH Industrial India recorded the highest YoY growth at 28.94%, followed by International Tractors Limited (ITL) at 13.26% and Mahindra & Mahindra's Tractor Division at 7.64%. Mahindra Tractor Division remained the largest contributor with 18,263 units, giving it a 23.03% market share.

FADA Tractor Retail Sales October 2026: Brand-Wise Performance

Mahindra & Mahindra Ltd. (Tractor Division) led the October 2026 retail market with 18,263 units, up from 16,967 units a year earlier. Its sales increased 7.64%, while its market share improved by 0.97 percentage points to 23.03%.

Mahindra & Mahindra Ltd. (Swaraj Division) stood second with 14,206 units, registering 6.18% growth over 13,379 units in October 2025. Its market share increased from 17.40% to 17.92%, a gain of 0.52%.

International Tractors Limited (Sonalika Tractors) recorded the biggest market-share gain among the major brands. Its sales rose from 9,151 units to 10,364 units, marking a 13.26% increase. The company increased its share by 1.17% to 13.07%.

TAFE Limited sold 9,256 tractors, compared with 9,695 units in October 2025. Its sales declined 4.53%, and its market share fell by 0.94% to 11.67%.

Escorts Kubota Limited recorded 8,331 units, up 5.43% from 7,902 units. Its market share also increased slightly from 10.28% to 10.51%.

John Deere India registered sales of 6,439 units, up 6.13% from 6,067 units. Its market share improved by 0.23% to 8.12%.

Eicher Tractors sold 4,858 units, up 2.73% from 4,729 units. However, its market share declined marginally by 0.02% to 6.13%.

CNH Industrial (New Holland India) Pvt. Ltd. India posted the strongest growth among the listed major OEMs. Its sales rose from 3,096 units to 3,992 units, a 28.94% increase, while its market share improved by 1.01% to 5.04%.

The Others category recorded the steepest decline in both volume and market share. Sales fell from 5,912 units to 3,576 units, a 39.51% decline, while its market share dropped from 7.69% to 4.51%.

Tractor Market Share: October 2026 vs October 2025

The October data shows that most leading tractor brands strengthened their market position. ITL gained the most share at 1.17%, followed by CNH Industrial at 1.01%, Mahindra Tractor Division at 0.97%, and Swaraj at 0.52%.

Escorts Kubota and John Deere each gained 0.23 percentage points. In contrast, TAFE lost 0.94 percentage points, and Eicher recorded a marginal decline of 0.02 percentage points despite posting YoY sales growth.

Overall, the data indicates that the October tractor market was larger than the previous year, with market-share gains concentrated among several leading OEMs, while the Others category lost significant ground.
 

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