FADA September 2026 Retail Tractor Sales Rise 13.75% to 76,906 Units

India’s tractor retail market recorded 76,906 units in September 2026, compared with 67,612 units in September 2025. The tractor OEMs registered 13.75% year-on-year growth, according to FADA retail sales data. The September performance came despite a month-on-month decline from August, when tractor retail sales stood at 87,977 units. 

Among the major tractor manufacturers, International Tractors Limited (ITL) recorded the highest YoY growth at 27.07%, followed by John Deere India at 25.91% and Mahindra & Mahindra’s Swaraj Division at 20.86%. Mahindra Tractor Division remained the largest contributor with 18,223 units, giving it a 23.70% market share.

FADA Tractor Retail Sales September 2026: Brand-Wise Performance

Mahindra & Mahindra’s Tractor Division led the September 2026 retail market with 18,223 units, up from 15,524 units a year earlier. Its sales increased 17.39%, while its market share improved by 0.74 percentage points to 23.70%.

The Swaraj Division stood second with 13,975 units, registering 20.86% growth over 11,564 units in September 2025. Its market share increased from 17.10% to 18.17%, a gain of 1.07%.

International Tractors Limited (Sonalika Tractors) recorded the strongest growth among the listed major OEMs. Its sales rose from 7,995 units to 10,159 units, marking a 27.07% increase. The company also recorded the biggest market-share gain among the major brands, increasing its share by 1.39% to 13.21%.

TAFE Limited sold 8,605 tractors, compared with 7,944 units in September 2025. Although its sales grew 8.32%, its market share declined by 0.56 % to 11.19%.

Escorts Kubota Limited recorded 7,772 units, up 16.14% from 6,692 units. Its market share also increased slightly from 9.90% to 10.11%.

John Deere India registered one of the strongest performances, with sales rising 25.91% to 6,007 units from 4,771 units. Its market share improved by 0.75% to 7.81%.

Eicher Tractors sold 4,410 units, up 10.39% from 3,995 units. However, its market share declined marginally by 0.18% to 5.73%.

CNH Industrial India recorded 3,456 units, compared with 3,203 units last year, reflecting 7.90% growth. Despite higher sales, its market share fell by 0.25% to 4.49%.

The Others category was the only major segment to record a decline in both volume and market share. Sales fell from 5,924 units to 4,299 units, a 27.43% decline, while its market share dropped from 8.76% to 5.59%.

Tractor Market Share: September 2026 vs September 2025

The September data shows that most leading tractor brands strengthened their market position. ITL gained the most share at 1.39%, followed by Swaraj at 1.07%, John Deere at 0.75%, and Mahindra Tractor Division at 0.74%.

Escorts Kubota also gained 0.21 percentage points. In contrast, TAFE, Eicher and CNH Industrial recorded marginal market-share declines despite posting YoY sales growth.

Overall, the data indicates that the September tractor market was not only larger than the previous year but also saw market-share gains concentrated among several leading OEMs, while the Others category lost significant ground.

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