FADA Tractor Retail Sales Grow 11.52% and 9,96,633 units sold in CY’25

The Federation of Automobile Dealers Associations (FADA) reported steady growth in tractor retail sales during Calendar Year 2025. The increase reflects improving rural sentiment and stable demand across key agricultural regions. Total tractor retail sales reached 9,96,633 units in CY 2025, compared to 8,93,706 units in 2024. This resulted in an overall growth of 11.52%.

Most leading tractor manufacturers recorded higher volumes during the year. However, market share movement remained mixed, indicating a competitive market environment.

FADA Brand-wise Tractor Retail Performance – Calendar Year 2025

Mahindra & Mahindra Ltd (Tractor Division) maintained its leadership position. The company sold 2,37,980 units in CY 2025, up from 2,08,781 units in CY 2024. This marked a 13.99% growth. Its market share increased from 23.36% to 23.88%.

Mahindra & Mahindra Ltd (Swaraj Division) followed with steady growth. It reported 1,86,529 units in Calendar Year 2025, compared to 1,66,191 units last year. Sales grew by 12.24%. Market share improved slightly from 18.60% to 18.72%.

International Tractors Ltd (Sonalika) sold 1,26,741 units during CY 25. This was higher than 1,16,975 units in CY’24. The company recorded 8.35% growth. However, market share declined from 13.09% to 12.72%.

TAFE Limited recorded 1,11,947 units in Calendar Year 2025, up from 1,03,157 units last year. This translated into 8.52% growth. Despite volume growth, market share slipped from 11.54% to 11.23%.

Escorts Kubota Ltd (Agri Machinery Group) delivered one of the strongest performances of the year. The company sold 1,06,482 units in Cy’25, compared to 87,436 units in the previous year. This resulted in a strong 21.78% growth. Market share rose from 9.78% to 10.68%.

John Deere India Pvt Ltd (Tractor Division) reported sales of 76,563 units during Calendar Year 2025. This was higher than 67,051 units sold last year. The brand posted 14.19% growth. Market share improved from 7.50% to 7.68%.

Eicher Tractors sold 61,768 units in Calendar Year 2025, slightly higher than 59,471 units in the previous year. Sales grew by 3.86%. However, market share declined from 6.65% to 6.20%.

CNH Industrial (India) Pvt Ltd (New Holland Tractors) reported 43,356 units in Calendar Year 2025, compared to 35,908 units last year. This reflected 20.74% growth. Market share also increased from 4.02% to 4.35%.

The Others category sold 45,267 units in CY’25. This was lower than 48,736 units sold in CY’24. Sales declined by 7.12%. Market share reduced from 5.45% to 4.54%.

Overall Market Outlook

The tractor retail market showed clear improvement in Calendar Year 2025. Growth was supported by better farm activity and steady rural demand. Strong performances by Mahindra & Mahindra, Escorts Kubota, and John Deere increased competition. At the same time, selective market share declines point to gradual market consolidation. Future demand will depend on crop output, monsoon trends, and rural liquidity.

Tractor Junction also Offer a Monthly Subscription of Tractor Sales (Wholesale, Retail, Statewise, Districtwise, HPwise) Report. Please Contact us for the detailed report.

Subscribe our Telegram Channel for Industry Updates- https://t.me/TJUNC
Follow us for Latest Tractor Industry Updates-
LinkedIn - https://bit.ly/TJLinkedIN
Facebook - https://bit.ly/TJFacebok