FADA Jul 2026: Retail Tractor Sales Grow 28.13%, Reach 1,17,349 Units

The Federation of Automobile Dealers Associations (FADA) has released the retail tractor sales data for July 2026. According to the report, 1,17,349 tractors were sold across India during the month, compared to 91,604 units in July 2025. This marks a 28.13% year-on-year growth in retail tractor sales. 

The report reflects continued demand in the agricultural sector, supported by seasonal farming activities and positive buying sentiment in rural markets. While sales increased across most major tractor manufacturers, market share trends varied, with some companies gaining a larger share and others recording a slight decline despite higher retail sales.

Brand-wise FADA Retail Tractor Sales Performance

Mahindra & Mahindra Ltd. (Tractor Division) continued to lead the market with 26,863 units sold in July 2026, compared to 20,617 units in July 2025. The company recorded 30.31% YoY sales growth. Its market share increased to 22.89% from 22.51%, showing a growth of 0.38%.

Mahindra & Mahindra Ltd. (Swaraj Division) retained the second position with 22,334 units, up from 16,733 units last year. The brand registered 33.41% sales growth. Its market share increased from 18.27% to 19.03%, with a growth of 0.76%.

International Tractors Limited (Sonalika) sold 15,991 units in July 2026, compared to 12,824 units in July 2025, registering 24.69% sales growth. However, its market share declined from 14.00% to 13.63%, a change of -0.37%.

TAFE Limited recorded 14,178 units in retail sales, up from 9,655 units a year ago. The company posted the highest sales growth among major OEMs at 46.83%. Its market share rose from 10.54% to 12.08%, increasing by 1.54%.

Escorts Kubota Ltd. (Agri Machinery Group) sold 12,782 units, compared to 9,202 units in July 2025, registering 39.01% sales growth. Its market share increased from 10.05% to 10.89%, with a growth of 0.84%.

John Deere India Pvt. Ltd. (Tractor Division) recorded 8,087 units in July 2026 against 6,986 units in July 2025. The company posted 15.73% sales growth, but its market share declined from 7.63% to 6.89%, a change of -0.74%.

Eicher Tractors sold 7,910 units, up from 6,321 units in the same month last year. The brand registered 25.13% sales growth. However, its market share fell from 6.90% to 6.74%, showing a decline of -0.16%.

CNH Industrial  ( New Holland India)  Pvt. Ltd. recorded 5,417 units in retail sales, compared to 3,932 units in July 2025. The company posted 37.79% sales growth. Its market share improved from 4.29% to 4.62%, increasing by 0.33%.

The Others category reported 3,787 units, down from 5,334 units in July 2025. Sales declined by 29.01%. Market share also dropped from 5.82% to 3.23%, a change of -2.59%.

Overall, total retail tractor sales reached 1,17,349 units in July 2026, compared to 91,604 units in July 2025, recording 28.13% year-on-year growth.

Tractor Junction also Offer a Monthly Subscription of Tractor Sales (Wholesale, Retail, Statewise, Districtwise, HPwise) Report. Please Contact us for the detailed report.

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