Escorts Kubota and Tractor Junction Sign MoU to Build Used Tractor Resale Network

New Delhi, August 11, 2026: Escorts Kubota Limited has entered into a Memorandum of Understanding (MoU) with Tractor Junction to create a structured system for the valuation, liquidation and resale of used tractors received through exchange deals across its authorised dealership network.

The partnership aims to help Escorts Kubota dealers manage exchanged tractors more easily and sell them through an organised resale process. It will also support new tractor sales by helping customers get a market-backed value for their old tractors while helping dealers clear used tractor inventory faster.

Partnership to Bring Structure to Used Tractor Resale

As exchange-based tractor sales grow, dealers are receiving more pre-owned tractors. Managing this inventory can be difficult when there is no proper system for valuation and resale.

Finding the right price and buyer can take time. If exchanged tractors remain unsold, dealers may face blocked working capital, slower inventory replenishment and higher losses. This can also affect their ability to focus on new tractor sales.

Through this MoU, Tractor Junction will use its experience in the pre-owned tractor segment to support dealers with market-led valuation, transaction-backed pricing intelligence and access to its buyer network. The partnership is expected to help dealers get better price discovery for exchanged tractors, move inventory faster and improve the overall resale process.

How the Used Tractor Resale Process Will Work

Under the agreed operating framework, participating Escorts Kubota dealers will identify eligible tractors received through exchange deals during new tractor sales.

Digital Inspection and Market-Based Valuation

Tractor Junction will conduct a digital inspection of the exchanged tractors. Their value will then be assessed based on the tractor's condition, market prices and current buyer demand.

The company will also use transaction-backed pricing information to support the valuation process. This will help dealers get a better understanding of the market value of each exchanged tractor.

Listing and Buyer Matching

After valuation, the tractors will be listed across Tractor Junction's buyer ecosystem. Based on the tractor's condition and market demand, suitable tractors will be matched with verified buyers.

This process is expected to help dealers complete sales faster while ensuring competitive value realisation for exchanged tractors. It will also improve inventory turnover and reduce the time used tractors remain with dealers.

Partnership to Help Dealers Improve Cash Flow

The resale process is designed to help dealers release working capital tied up in exchanged tractors. Faster liquidation of used tractor inventory can help dealers replenish their new tractor stock and focus more on new tractor sales.

The partnership also aims to improve inventory productivity and operational efficiency across the dealership network. For customers, the process is expected to provide a more transparent exchange experience and a market-backed value for their existing tractor.

Phase I to Cover Rajasthan, Madhya Pradesh and Maharashtra

The first phase of the collaboration will be rolled out in Rajasthan, Madhya Pradesh and Maharashtra. The companies plan to expand the programme to Gujarat, Telangana and Chhattisgarh in the next phase.

The phased rollout is planned to help both companies establish operational processes in the first three states and maintain a consistent system as the programme expands into other markets.

Tractor Junction Has 100+ COCO Dealerships

Tractor Junction already operates in the pre-owned tractor segment and facilitates the sale of nearly 500 used tractors every month through more than 100 COCO dealerships.

Through this partnership, the company will bring its used tractor market experience, digital inspection process, market-based valuation, transaction pricing information and buyer network to the Escorts Kubota dealer network. This gives the partnership access to an existing resale network and market reach for exchanged tractors.

What the Leaders Said

Neeraj Mehra, Chief Officer, Tractor Business Division at Escorts Kubota Ltd, said:

"This MoU with Tractor Junction gives customers a clear, market based price for their old tractor and a faster path to a new one. It also gives our dealers a steady way to move exchange stock, so they can focus on their main job, putting the right machine in the right farmer's hands."

Rajat Gupta, Founder and CEO, Tractor Junction, said:

"A strong dealer network needs equally strong support at every stage. New tractor sales remain the main business for dealers, but managing exchange stock well has become just as important for keeping business steady. Through this partnership with Escorts Kubota, we are bringing more structure, better pricing knowledge and wider market access to the used tractor space. Our goal is to help dealers free up cash faster, get more value from their stock, and offer a more open exchange experience for everyone involved."

Partnership Aims to Build a Technology-Enabled Used Tractor Market

The collaboration aims to build a more organised and technology-enabled used tractor market in India.

As dealerships increasingly use exchange programmes to support new tractor sales, efficient resale channels are becoming more important. By combining Escorts Kubota's extensive dealer network with Tractor Junction's digital capabilities and used tractor expertise, the companies aim to create a structured resale framework for exchanged tractors.

The partnership is also expected to support dealer profitability, improve inventory movement and operational efficiency, while giving customers a better exchange experience. Overall, the collaboration aims to create a more organised, transparent and market-based process for used tractor resale across India's agricultural machinery sector.

Tractor Junction also Offer a Monthly Subscription of Tractor Sales (Wholesale, Retail, Statewise, Districtwise, HPwise) Report. Please Contact us for the detailed report.

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