Mahindra's Veejay Nakra Says AI, Data and Autonomous Tractors Will Shape Future Farming
Published - 11 Nov 2026 by Vishakha Sharma
New Delhi: Indian agriculture is approaching a significant technological transition, according to Veejay Nakra, President of Mahindra & Mahindra's Farm Equipment Business and Member of the Group Executive Board. Mr. Nakra was addressing the Bharat Agriculture Conference 2026 in New Delhi.
He said advances in semiconductors, computing, artificial intelligence (AI) and data have the potential to transform farming practices. He identified AI-powered advisories, computer vision, autonomous tractors and other emerging technologies as the key areas of development.
Support for better farm decisions
Mr. Nakra said such technologies can help farmers make better-informed decisions in three areas:
Popular Tractors
- Soil health: real-time information on soil condition.
- Crop protection: early detection of crop diseases.
- Water management: more efficient use of water.
Affordability and access
Mr. Nakra stressed that these solutions must be affordable and easy for farmers to use, and that they must be supported by financing. He urged the industry to keep the farmer at the centre of innovation.
Speaking ahead of the conference, Nakra said technology and innovation had already improved productivity and profitability. He added that the industry's larger responsibility was to "make farming easier and more rewarding."
About the conference
The two-day conference is organised by the India Today Group's Kisan Tak and is being held at Bharat Mandapam on 11–12 November under the theme "Smart Kisan, Viksit Bharat". The Union Agriculture Ministry and the Indian Council of Agricultural Research (ICAR) are collaborating on the event. Mahindra Tractors is the presenting partner, and Mahadhan Agritech is the co-presenting partner. Prime Minister Narendra Modi is scheduled to deliver the plenary address at the concluding session.
Tractor Junction also Offer a Monthly Subscription of Tractor Sales (Wholesale, Retail, Statewise, Districtwise, HPwise) Report. Please Contact us for the detailed report.
Subscribe to our Youtube Channel for more Industry Insights- https://dub.sh/TJYouTube
Follow us for Latest Tractor Industry Updates-
LinkedIn - https://bit.ly/TJLinkedIN
Facebook - https://bit.ly/TJFacebok
Certified Used Tractors
Contact Seller
Your request has been successful.
Thank you for submitting your request. Our executive will contact you as soon as possible
Check Tractor Price
