Published Feb 01, 2022
This strategy offers special discounts on price, low price of product, which attracts the rural customer.
In villages, hoardings and wall painting are the most traditional way of promotion to reach consumers.
It is the most popular mobile rural market strategy, in which the company promote their product by distributing pamphlets, posters and by megaphones in VAN.
It is a one place strategy, near crowded areas. In this plan customer interaction is necessary and it is promoted by distributing samples, etc.