• Home
  • News
  • Tractor News
  • Tractor Service Satisfaction Improves In India,Tractor Buyers Demand Car Like Service For Their Tractors

Tractor Service Satisfaction Improves in India,Tractor Buyers demand Car Like service for their tractors

Tractor Service Satisfaction Improves in India,Tractor Buyers demand Car Like service for their tractors

Tractor buyers are demanding 'car-like' service treatment from their dealerships as rural India gets more urban oriented and a new generation of smart-phone savvy tractor buyers drive into the market. Customer satisfaction with tractor after-sales service in India has improved year over year, while tolerance toward substandard service experience has notably declined, according to the J.D. Power 2017 India Tractor Customer Service Index (CSI) Study The study, now in its third year, examines satisfaction among tractor owners who visited an authorised service centre for maintenance or repair work in the last 12 months. Overall customer satisfaction is based on a combined score of the service satisfaction and parts operation indices. The service satisfaction index measures overall satisfaction across four factors (listed in order of importance): service quality; service engineer; service initiation; and service handover. The parts operation index captures satisfaction across five attributes. Overall customer satisfaction is measured on a 1,000-point scale, with a higher score indicating higher satisfaction. Tractor owner satisfaction with after-sales service climbs to 784 in 2017 from 751 in 2016. The improvement is attributed to gains in all four service satisfaction index factors as well as a 60-point increase in the overall parts operation index score. The study finds that a higher proportion of customers who are “disappointed” with the service experience (scores of 701 and below) are inclined to get their tractor serviced at a non-authorised service facility, compared to customers who are “delighted” (scores of 901 and above) who say the same. Of those owners whose overall service experience was worse than expected, 58% had their tractor serviced by a local mechanic in the past 12 months vs. 41% of those whose service experience exceeded expectations. Moreover, the loss of after-sales business to non-authorised service facilities due to dissatisfied customers is much higher this year compared with 2016, when 36% of tractor owners whose service experience was worse than expected visited an unauthorized dealer for service or repair. “Unauthorised servicing alternatives are increasingly preferred by tractor owners who are disappointed with the authorised service channels—even within the warranty period—which emphasizes their growing disapproval of lagging service standards of the authorized network,” said Yukti Arora, manager at J.D. Power. “In a market flooded with local and cheaper service options, greater attention to customer expectations is imperative to gain confidence in the OEM dealer network. By improving long-term retention rates, dealers will prevent the loss of significant service revenue.” The study shows that the service engineer’s knowledge of a tractor’s service history, as well as attention to customer requirements and diligence in providing detailed explanations of the work performed greatly enhances customer satisfaction with the quality of work done, and helps build appreciation of the time taken and charges paid for service. One-fourth (25%) of tractor owners who did not receive an explanation of service work done and 15% of owners who received an explanation either before or after the work was completed indicate disappointment with the fairness of the charges. This is in stark contrast to only 4% of those who received explanations both before starting and after completing the work. Of those owners who say their service engineer knew their tractor’s service history and was completely focused on their needs, 96% report that all the work was completed on their first visit. However, just 85% of owners that say the engineer did not know their tractor’s service history and 77% of those who observed that the service engineer was not fully focused on their needs indicate the same. “Dealers should forgo complacency and instead proactively engage with customers to win their loyalty. Additionally, OEMs should ensure that their dealer staff has the necessary proficiency and the right attitude toward servicing customers,” Arora said. “This will not only keep existing relationships buoyant, but also promote word-of-mouth referrals.” New Holland ranks highest in satisfaction with the after-sales service experience with a score of 842, a 74-point improvement from 2016. John Deere (803) ranks second and Mahindra (801) ranks third among the eight brands included in the study. The 2017 India Tractor Customer Service Index Study is based on evaluations from 3,440 tractor owners across 14 states. The study was fielded from December 2016 to April 2017 and includes owners who purchased a new tractor between December 2014 and March 2016 from an authorised dealership.

Top Tractor News

Vst Tillers Tractors Sales Increase by 60% in November 2020

Vst Tillers Tractors Sales Increase by 60% in November 2020

Vst Tillers Tractors Ltd has announced the sales figure for November 2020, which shows an evident growth of the company. Vst Tiller’s total auto sales recorded 2,889 units in November 2020, and 1,806 units in November 2019, registering a growth of 59.96%. The company has sold 2,134 units tillers in November 2020, as compared to 1,238 units in November 2019, which recorded a 72.37% jump. The company registered a 32.92% boost in tractor sales in November 2020, recorded 755 units in November 2020 as against 568 units in November 2019. Subscribe our Telegram Channel for Industry Updates - https://t.me/TJUNC Follow us for Latest Tractor Industry Updates- LinkedIn - https://bit.ly/TJLinkedIN FaceBook - https://bit.ly/TJFacebok

Sonalika tractors registers 71% Domestic Growth; Leads industry growth with 11,478 domestic sales in November’20

Sonalika tractors registers 71% Domestic Growth; Leads industry growth with 11,478 domestic sales in November’20

New Delhi, 01st December 2020: Sonalika Tractors, one of India’s leading tractor manufacturers and the No.1 Exports brand in the country, is thankful to the farmers across the globe for their trust and confidence shown month on month during FY’21 in the company’s technologically advanced, customised product portfolio. The undaunted support of farmers during the pre-season as well as during the festival season as powered the company to clock an extraordinary 71% Domestic growth in November’20 to sell 11,478 tractors, surpassing the est. industry growth of around 49%.Cumulatively Sonalika has overall (Dom + Exports) recorded 92,913 tractors sales in FY’21 YTD (April- Nov’20). Speaking his thoughts, Mr. Raman Mittal, Executive Director, Sonalika Group, said, “I am pleased to share that our strategy to offer customised farming solutions has won us the farmer’s trust in our technologically advanced products. This noteworthy trust has powered us to surpass industry growth month after month by a significant margin. Our customised tractors and implements are designed with advanced features to offer significant increase in the farmer’s productivity and thus making us the No.1 choice for farmers. Sonalika has sold 11,478 tractors in November’20, registering a remarkable 71% growth which is the highest in the industry and powered us to surpass the industry growth of 49%(Est.). He added, “As we enter the festive season in southern region, farming activities are at peak during this time of the year. We are fully geared up with our Mahabali series, which is the World’s first Puddling special tractor custom made to meet the crop and soil requirements of southern India farmers. The Mahabali range is designed with advanced features and has been developed especially for the southern states based on valuable consumer insights. It is powered by Maha Torque, Maha Speed and Maha Comfort to significantly increase farmer’s productivity and income level.”

महिंद्रा ने 56 फीसदी ज्यादा ट्रैक्टर बेचे

महिंद्रा ने 56 फीसदी ज्यादा ट्रैक्टर बेचे

महिंद्रा ट्रैक्टर : नवंबर में 31 हजार 619 ट्रैक्टरों की भारी बिक्री देश की सबसे बड़ी ऑटोमोबाइल कंपनी महिंद्रा एंड महिंद्रा ने नवंबर माह के बिक्री संबंधी आंकड़े जारी किए हैं। कंपनी ने नवंबर माह में 56 फीसदी ज्यादा ट्रैक्टर बेचे हैं। कंपनी के सेल्स आंकड़ों के अनुसार नवंबर 2020 में घरेलू बाजार में 31 हजार 619 ट्रैक्टर बेचे गए हैं जबकि नवंबर 2019 के दौरान 20 हजार 414 ट्रैक्टर बेचे गए थे। इस पर प्रकार घरेलू बजार में 55 फीसदी की ग्रोथ हुई है। वहीं नवंबर 2020 के दौरान कुल ट्रैक्टर बिक्री (घरेलू + निर्यात) 32 हजार 726 इकाइयां रही है। जबकि पिछले साल इस समान अवधि में 21 हजार 031 इकाइयों की बिक्री हुई थी। इस प्रकार कुल बिक्री में 55.60 फीसदी की वृद्धि हुई है। सबसे पहले सरकार की सभी योजनाओ की जानकारी के लिए डाउनलोड करे, ट्रेक्टर जंक्शन मोबाइल ऍप - http://bit.ly/TJN50K1 देश में बना सकारात्मक माहौल महिंद्रा एंड महिंद्रा के फार्म इक्विपमेंट सेक्टर के अध्यक्ष हेमंत सिक्का ने कंपनी के प्रदर्शन पर टिप्पणी करते हुए कहा कि हमने नवंबर 2020 के दौरान घरेलू बाजार में 31 हजार 619 ट्रैक्टर बेचे हैं। पिछले साल की तुलना में 55 प्रतिशत की वृद्धि हुई है। देश में मांग लगातार मजबूत हो रही है। त्योहारी सीजन में धनतेरस और दिवाली के दौरान खुदरा बिक्री के मजबूत रहने, खरीफ के उच्च उत्पादन और रबी की बेहतर बुआई के कारण देश में सकारात्मक माहौल बना हुआ है। खरीफ फसल के लिए खरीद कार्य पूरे जोरों पर हैं, जो ग्रामीण नकदी के प्रवाह को बनाए रखेगा। ग्रामीण विकास पर सरकार का ध्यान बना हुआ है। आत्मनिर्भर भारत 3.0 के तहत उद्योग को और अधिक प्रोत्साहन मिलेगा। उन्होंने बताया कि निर्यात बाजार में, हमने 1,107 ट्रैक्टर बेचे है, जो पिछले वर्ष की तुलना में 79 प्रतिशत की वृद्धि है। महिंद्रा एंड महिंद्रा के बिक्री आंकड़े : सालाना आधार पर 4 फीसदी बढ़ी है बिक्री नवंबर माह में महिंद्रा एंड महिंद्रा की कुल बिक्री 42 हजार 731 यूनिट रही है जबकि इसके 38,500 यूनिट रहने का अनुमान था। नवंबर में कंपनी की कुल ट्रैक्टर बिक्री 56 फीसदी बढक़र 32 हजार 726 यूनिट रही है. नवंबर में कंपनी की ऑटोमोटिव बिक्री सालाना आधार पर 4 फीसदी बढक़र 42 हजार 731 यूनिट रही है। नवंबर महीने में कुल ट्रैक्टर निर्यात 79 फीसदी बढक़र 1107 यूनिट रहा है। वहीं, घरेलू ट्रैक्टर बिक्री सालाना आधार पर 55 फीसदी बढक़र 31 हजार 619 यूनिट रही है। वहीं महिंद्रा एंड महिंद्रा के पैसेंजर व्हीकल की बिक्री सालाना आधार पर 24 फीसदी बढक़र 18 हजार 212 यूनिट रही है। वहीं थ्री-व्हीलर बिक्री 42 फीसदी तक घटी है। इस अवधि में कंपनी का कुल निर्यात 38 फीसदी तक घटा है। अगर आप अपनी कृषि भूमि, अन्य संपत्ति, पुराने ट्रैक्टर, कृषि उपकरण, दुधारू मवेशी व पशुधन बेचने के इच्छुक हैं और चाहते हैं कि ज्यादा से ज्यादा खरीददार आपसे संपर्क करें और आपको अपनी वस्तु का अधिकतम मूल्य मिले तो अपनी बिकाऊ वस्तु की पोस्ट ट्रैक्टर जंक्शन पर नि:शुल्क करें और ट्रैक्टर जंक्शन के खास ऑफर का जमकर फायदा उठाएं। Subscribe our Telegram Channel for Industry Updates- https://t.me/TJUNC Follow us for Latest Tractor Industry Updates- LinkedIn - https://bit.ly/TJLinkedIN FaceBook - https://bit.ly/TJFacebok

Mahindra's Farm Equipment Sector Sells 31,619 Units in India during November 2020

Mahindra's Farm Equipment Sector Sells 31,619 Units in India during November 2020

Mahindra & Mahindra Ltd.'s Farm Equipment Sector (FES), a part of the USD 19.4 billion Mahindra Group, today announced its tractor sales numbers for November 2020. Domestic sales in November 2020 were at 31,619 units, as against 20,414 units during November 2019, domestic sales increased by 55% Total tractor sales (Domestic + Exports) during November 2020 were at 32,726 units, as against 21,031 units for the same period last year, overall sales increased by 55.60% YoY. Exports for the month stood at 1,107 units. Commenting on the performance, Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said, "We have sold 31,619 tractors in the domestic market during November 2020, a growth of 55% over last year. Demand continues to be robust fueled by an excellent festive season with retails being strong during Dhanteras and Diwali. Rural sentiments remain positive on account of higher Kharif output and Rabi sowing. Procurement operations for kharif are on full swing which would keep the rural cash flows healthy. The government's focus on rural growth continues and outlay under Atmanirbhar Bharat 3.0 will provide further fillip to the industry. In the exports market, we have sold 1,107 tractors, a growth of 79% over last year."

close Icon

Find Your Right Tractor and Implements

New Tractors

Used Tractors

Implements

Certified Dealer Buy Used Tractor