Published - 22 May 2019
New Delhi: Tractor maker Tafe on Wednesday announced a brand association with actor Akshay Kumar for Massey Ferguson Tractors.
As per the company, the association between Massey Ferguson tractors and Akshay Kumar resonates well with their brand personalities.
Speaking on the association, TR Kesavan, President & COO - Product Strategy and Corporate Relations, TAFE said: “Massey Ferguson tractors with its superior performance and modern engineering is an industry leader in agriculture, haulage, infrastructure and industrial applications. We believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.”
On his association with the Massey Ferguson brand, Bollywood Superstar Akshay Kumar said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers in agriculture mechanization. Driving a Massey Ferguson with a loaded trailer, I could truly understand what makes it India’s most loved tractor. It was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers.”
TAFE is present across 100 countries as of now with a cumulative sale of about 2.5 million tractors.