Swaraj Tractors Onboards MS Dhoni Again as Brand Endorser

Mohali, 08 April 2025: Swaraj Tractors, a leading tractor brand and part of the Mahindra Group, has announced the continuation of its partnership with MS Dhoni. The legendary cricketer is not just a brand endorser but also a loyal customer and farmer. This renewed partnership reflects the brand’s strong focus on helping Indian farmers with modern and easy-to-use farming solutions.

MS Dhoni’s Role as Farmer and Brand Endorser

Since June 2023, MS Dhoni has been closely associated with the Swaraj brand. Over time, this bond has grown stronger and deeper. Dhoni’s real-life experience as a farmer and his close link with agriculture make him a perfect fit for the brand. His influence has helped Swaraj connect with more farmers, especially the younger generation.

As a result, many farmers are now more open to using new technology in their work. Through this partnership, the brand aims to support youth and progressive farmers. At the same time, it stays true to values trusted by India’s farming community.

Statements from Swaraj and MS Dhoni

Speaking on the occasion, Gaganjot Singh, CEO of Swaraj Division at Mahindra & Mahindra Ltd., said, “We are delighted to continue our partnership with MS Dhoni, whose values resonate deeply with Swaraj’s mission of driving agricultural innovation. Dhoni’s endorsement reinforces our commitment to empowering farmers and inspire the next generation to adopt advanced mechanization solutions.”

MS Dhoni also shared his thoughts on continuing with Swaraj Tractors. He said, “Farming is not just a passion for me—it’s a way of life. Swaraj has been a trusted partner in my agricultural journey, helping me tackle challenges with confidence. I am proud to continue working with a brand that strives to make a meaningful difference in farmers’ lives and contribute to the progress of Indian agriculture.”

Looking ahead, MS Dhoni will appear in Swaraj’s upcoming campaigns. These campaigns will highlight Swaraj’s latest tractors, smart features, and the benefits they bring to farmers. This step will help the brand stay connected with farmers across India and build even more trust.

With this partnership, Swaraj Tractors continues to show its dedication to farmers—those who grow the future of the country.

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