Sonalika continues to outpace tractor industry billing growth, records highest ever deliveries with 19,000 tractors and 10,018 Rotavators in October'20

Published - 02 Nov 2020 by Tractor Junction

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Sonalika continues to outpace tractor industry billing growth, records highest ever deliveries with 19,000 tractors and 10,018 Rotavators in October'20

Key Highlights

Company delivers highest ever tractors in a month: 19,000 tractors
Production reaches highest ever at 15,218 tractors in a month
Domestic Tractor billing growth is 13.3%, which is much higher than industry growth (est.7.5%).
Cumulative tractors billing growth (April- Oct’20) is 28.7% , which is highest in tractor industry
4 new tractor models customised to specific farmer needs were introduced recently by the company which have been accepted well by the farming community. These new generation tractor models have garnered close to 20-25%of overall company volumes.
Implements business: Rotavators deliveries at 10,018 units is the highest ever in a month

Mr. Raman Mittal, Executive Director, Sonalika Group, said, “Our strategy to offer farming solutions specific to the needs of the farmers as per their crop and geography has got us an overwhelming response. We have created magnificent history together by delivering 19,000 Sonalika Tractors and 10,018 Rotavators, making it highest ever retail in October'20, the beginning of festive season. Our domestic tractor billing growth is 13.3%, which is much higher than industry growth (est.7.5%). Our Cumulative billing (Apr- Oct’20) growth of 28.7% is highest in tractor industry.

Despite the highest ever production, we witnessed stockout situation across our depots and dealerships. However, we are gearing up to meet the growing demand andwill be ready with tractors for Dhanteras and Diwali deliveries to create another winning month as we are ready with passion and commitment to continue moving one step ahead month on month towards driving farm prosperity across the globe with our best-in-class quality products.”

New Delhi, November 1, 2020:On the back of unprecedented growth experienced in the first half of the current fiscal, Sonalika Tractors, one of India’s leading tractor manufacturer and the No.1 Exports brand from India, has clocked a record deliveries of 19,000 tractors in a month and 15,218 in production in Oct 2020 – Highest ever done by the company in a month.

Sharing his thoughts on this overwhelming response, Mr. Raman Mittal, Executive Director, Sonalika Group, said, “We have created magnificent history together by delivering 19,000 Sonalika Tractors and 10,018 Rotavators, making it highest ever retail across India in October'20, the beginning of festive season. Our domestic tractor billing growth is 13.3%, which is much higher than industry growth (est.7.5%). Our Cumulative billing (Apr- Oct’20) growth of 28.7% is highest in tractor industry.

We prepared ourselves over last 6 months to win the season and we are thankful to our farmers for the overwhelming response to our tractors and rotavators. Our wide tractor portfolio spanning 20-120 HP range and along with over 70+ implements range is very well accepted by farmers as the range immensely helps in enhancing farm productivity. Our recently launched premium tractor series Tiger has been very well accepted and appreciated for its European Design and Best in Class Performance. Sikandar DLX , the upgraded series of our flagship brand Sikander, been gaining appreciation from farmers and has lived up to its promise 10 Deluxe Khoobiyan , which offers a unique blend of Style coupled with superior performance &comfort. The customised tractors series vizMahabaliand Chattrapatiare designed to meet customized regional farming requirements. Collectively, the four next-generation tractor models are expected to contribute close to 20-25% of our overall sales and thus contribute significantly in leading the farm mechanisation drive in the country.”

He added, “Despite the highest ever production, we witnessed stock out situation across our depots and dealerships. However, we are gearing up to meet the growing demand & will be ready with tractors for Dhanteras/Diwali deliveries. We remain committed to drive farm prosperity across the globe with our best-in-class quality products.”

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