Sonalika Clocks highest ever YTD Feb’23 - Tractors Sold 1,37,344

Outstanding performance shows that Sonalika' consistently responds to the changing needs of farmers and grows together with them.
 
New Delhi, 10th March’23: India's No. 1 tractor export brand, Sonalika Tractors, has always been motivated to take reformative steps to help farmers cope with the daily demands of farming. With this symbolic outlook, Sonalika has won the hearts of farmers, recording the highest ever total sales of 1,37,344 tractors and a market share of 14.1% in February 23. Entering the final phase of FY'23 with such an outstanding performance illustrates very well Sonalika's consistency in meeting the evolving demands with its advanced tractors and growing together with farmers.

Agriculture in India is full of complexities, and Sonalika has remained a farmer owned brand since its inception in order to maximise their income and productivity, even though they have limited access to resources. With record total food grain production each season and government support, farmers' cash flow is expected to improve, setting a good foundation for the upcoming FY'24 season.

Joint Managing Director of International Tractors Limited, Mr Raman Mittal said, “Considering product quality as the first and foremost requirement of farmers, we have been innovating aggressively and feel overwhelmed to see a faster adoption of mechanisation by farmers. We are excited to have clocked our highest ever YTD Feb’23 overall sales of 1,37,344 tractors with growth surpassing industry and record highest ever 14.1% market share. Fourth year in a row, rabi food grain production has been consistently on the rise and interestingly even its crop prices are exceeding MSP in certain markets, whereas input costs have more or less remained firm. Such conducive factors which will subsequently result in higher disposable income at farmer’s end and expected to drive outlay for closely following up Kharif crop season. At Sonalika, we have a robust system to forecast demand and all our strategies to harness new age technologies are aligned with farmer’s on-ground requirements.”

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