New Holland Introduces Cricket Icon Yuvraj Singh as Brand Ambassador

New Delhi, 20-Mar-2025: New Holland has welcomed cricket legend Yuvraj Singh as its brand ambassador. Being a global leader in tractors and farm equipment, New Holland is also a CNH brand. This partnership is in line with the brand's 'Asli Hero ki Asli Taaqat' campaign, which recognizes and empowers Indian farmers, the true heroes of the country.

New Holland Partners with Yuvraj Singh for ‘Asli Hero ki Asli Taaqat’ Campaign

The campaign celebrates the hard work, resilience, and passion of Indian farmers. To strengthen this message, New Holland has partnered with Yuvraj Singh, known as the ‘Asli Khiladi’ for his achievements and perseverance on the cricket field. Through this partnership, the company aims to highlight the determination shared by both farmers and the sports icon.

Welcoming Yuvraj Singh to the New Holland family, Tarun Khanna, Director of Marketing at New Holland India, said, “At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit makes him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world-class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.”

Yuvraj Singh expressed his excitement about the association, stating, “Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.”

Integrated Media Strategy to Target Farmers

The campaign will involve a well-integrated media strategy. In particular, it covers TV commercials, digital media, radio, print, outdoor advertising, on-ground events, and dealership engagement. This extensive strategy focuses on engaging farmers throughout the nation and showcasing New Holland's cutting-edge agri-solutions.

New Holland offers a wide range of agricultural machinery. Significantly, it has tractors, combine harvesters, balers, and implements. These are specially constructed to enhance productivity and efficiency in farming operations. Moreover, the company assists farmers with sophisticated technology and efficient machinery. Its machines efficiently assist in operations such as tillage, plantation, harvesting, post-harvesting, commercial use, and haulage.

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