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This next generation tractor range is designed and developed in-house at Mahindra Research Valley, the company’s global research and development facility in Chennai.
Speaking at the launch, Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra said, “We take great pride in presenting state of the art 65-75 HP range of Mahindra Novo tractors to evolved Indian farmers. We will shortly introduce our global product from this range with integrated cabin in India.”
Mahindra Novo, has been developed through research and insighting with farmers across 12 states.
The development of Mahindra Novo involved a seeding phase where tractors were tested for performance in 37 applications, across eight states for a cumulative 25,000 hours.Tractors have features such as best-in-class fuel efficiency, remote tracking, ergonomic controls, 3 year engine warranty and enhanced safety features.