*John Deere Continues to Be Innovation Leader after Two Decades of Success
For over the past 20 years, John Deere has invested commendable time, efforts and money in shaping up the Indian agricultural economy. It has beautifully contributed in top of the line innovative products, factories and services to help Indian farmers enhance their productivity. The very recent example is the 4-wheel-drive 3028 EN tractor by John Deere that offers one-of-a-kind features and technology for orchards and paddy farming. This is the perfect instance of technologically advanced product coupled with aesthetically appealing design and best-in-kind specifications. Along with this, the company also offers a range of other farm solutions such as harvesters and other implements.
Satish Nadiger said that Deere is proud to have helped India transform from subsistence farming to agri-enterpreneurship. He further added, “We have partnered with crop value chain partners for a wholistic farm solution and have also introduced important safety features such as roll over protection and seat belts. Our product advances have been immensely valued by our farmer customers.”
Over the decades, John Deere has shown a significant growth and commitment to investment in manufacturing and product development in India:
- Engineering Centre in Pune (Maharashtra)
- Technology Centre in Pune (Maharashtra)
- Tractor manufacturing locations in Pune (Maharashtra) and Dewas (Madhya Pradesh)
- Electronics system manufacturing in Pune (Maharashtra).
- Captive finance company to provide financing solutions to John Deere customers.
- Harvester manufacturing in Sirhind (Punjab).
- Parts Distribution Centre in Nagpur (Maharashtra).
Nadiger said, “John Deere is also meeting the need to bring innovative technologies to tractors and farm equipment that not only lowers the overall cost of farm operations but also improves the speed of seeding and fertilizing equipment. Our journey in India began 20 years ago in India with the introduction of advanced farm product features such as oil immersed disc brakes, smooth power steering, force feed lubrication andhigh torque machines. These have now become industry standards.”
He also explained the company’s commitment to developing the whole agricultural industry in the long-term. In 2011, they launched the program with the government of Gujarat to provide technologically advanced equipment on pay-per-hour basis for small farmers and since then, John Deere has encouraged policy reforms in state and central governments to establish more and more private-public partnerships. Nadiger said John Deere’s investments over the past 20 years have been extremely successful. In fact, he said, tractors and harvesters made in India by the company are exported to over 110 countries worldwide and John Deere India has been awarded for Export Excellent Promotion Council award for 15 consecutive years.
John Deere’s Engineering Centre in Pune is dedicated to Deere’s design and innovation in utility tractors worldwide. Nadiger said product features such as perma-clutch, power reverser, telematics, front PTO, and air-conditioned cabin have been the best features for customers. He further added that ‘Green System’ farm implements and John Deere combine harvesters have created holistic farming solutions.John Deere Technology Centre Pune provide services and solutions by adding value in areas of product engineering,supply chain, IT solutions, manufacturing, quality, and customer support services to various businesses globally.
Rajesh Sinha, director, sales and marketing of John Deere, said, “We provide John Deere products for a variety of agro-climatic conditions and crop types and this has been key the key factor of our growth in India. Our product portfolio is versatile and serves individual farmers, contract farmers and entrepreneurs who are in the business of custom hiring. Sinha added that John Deere Financial services provides transparency, convenience and speed which is a big advantage for customers.With a 5-year warranty and easy access to parts and services,our customers truly feel it’s their “Zindagi ka best decision”.
The director, corporate affairs, Mukul Varshney said, “The current environment and priorities of the central and state governmentsare aimed at bringing flexible agricultural reforms and increase farmers’ income. Precision and advanced technologies in the agriculture crop value chain are critical. Industry, academia and governments are coming together to have an extensive impact on productivity and farmer profitability ultimately. John Deere will continue to be a leader in these efforts and work on behalf of our customers.”
An additional item that strengthens John Deere’s presence in India is the 2017 acquisition of the Wirtgen Group (World’s largest road construction company), which has a factory in Pune. In addition to this, John Deere always encourages youths to acquire skills on farm machinery operations and maintenance to meet their aspirations and design a sparkling future in the agricultural sector or run their own farms professionally as the ever-growing agricultural entrepreneurs. It also promotes employee volunteerism and women empowerment by sponsoring and supporting various rural programs such as Model School and STEM, JIVA, Samruddhi, Integrated Development project, etc.
Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.John Deere and Company is one of the world’s biggest leader in providing latest products and services and is committed to the success of customers who are directly or indirectly related to agriculture, to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s radically increasing need for food, fuel, shelter and infrastructure.