04 September, 2019
New Delhi, 4th September’19: India’s fastest growing and youngest tractor brand, International Tractors Limited, makers of Sonalika and Solis brand, continues to surpass industry registering astonishing overall market share of 14.7% in Aug’19.
Commenting on the phenomenal market share, Mr. Raman Mittal, Executive Director, ITL Group stated, “We are extremely delighted to record an extraordinary market share of 14.7% in Aug’19. We believe a brand’s true foundation & strengths is revealed during these tough market situations. It gives me big satisfaction that our strategy on market activations, strengthening channel presence & new product launches has lead us to gain market share, rather than focusing on reducing manpower in these tough times. It gives me the confidence that with this approach we shall continue our bullish growth trajectory along with our channel partners and employees.
He added, “With monsoons recovering after a delayed onset along with government and irrigation support and our strategy, we shall continue to gain market share”.
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