India’s Potato King Endorses Alliance Tyres after Running 200+ Tractors for 2 Years

22-May-2025: India’s top potato farmer, Mr. Jang Bahadur Singh Sangha, has endorsed Alliance Tyres after using them on his entire fleet. He is widely known as the “Potato King” and cultivates over 10,000 acres of farmland in Punjab.

His fleet of 200–250 John Deere tractors has been running on Alliance Agristar II Radial tyres since 2022. After 2 years of consistent use, Mr. Sangha expressed full satisfaction with the tyres' performance, durability, and the service offered by Alliance. 

Exceptional Tyre Quality and Proactive Service

In a detailed appreciation letter to the company, Mr. Sangha praised the grip, long life, and strength of Alliance Agristar II Radial tyres. He highlighted how the tyres performed well under difficult and heavy-duty conditions.

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He stated the tyres showed strong resistance to wear and tear, which helped reduce tractor downtime, lower operational expenses and the total cost of ownership on his large-scale farming operations.

The Potato King also appreciated the timely deliveries, quick after-sales response, and strong customer support offered by the Alliance team. Mr. Sangha noted that the local representatives had full technical knowledge and a polite, helpful attitude.

He wrote, “Till today, I have never seen any tyre co. (India) team be this helpful to a customer.”

He called the overall experience truly positive, saying it had exceeded all expectations. He also confirmed that the tyres are now fitted across his full tractor fleet.

Alliance Tyres Earns Farmer Trust Through Action

Amandeep Singh, Chief Manager (AGM), shared this appreciation letter on LinkedIn. He described it as a proud moment for the company and its growing trust in the Indian farming community.

In his post, Amandeep Singh wrote, “A satisfied customer is the best business strategy of all.”

This direct and detailed feedback from one of India’s most respected farmers highlights the growing presence of Alliance Tyres in the country. It reflects the company’s strong focus on product quality, on-ground service, and farmer-first thinking.

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