Published - 04 Aug 2021
In India, Tractor Sales increased by 3.29% in July 2021 as the government lifted the lockdown. The total domestic tractor sales were 66217 units in July 2021 against 63137 units in July 2020. Following, we are showing a brand-wise domestic sales report in July 2021. Have a look down below.
Mahindra Group (M&M+Swa+Trak) Tractors recorded a 5.34% growth in July. The company sold 25769 units in July 2021, and the sales were 24463 units in July 2020. This clearly shows an apparent 1306 units growth. Along with this, the Mahindra tractor market share was also increased by 0.77% in July 2021.
Commenting on the performance, Hemant Sikka, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 25769 tractors in the domestic market during July 2021 with a growth of 5% over last year. Demand remained buoyant in July as crop sowing operations gained traction with monsoon picking up pace across all the regions. Easing of COVID curbs & robust farm incomes on account of record Rabi crop procurement has bode well for the rural economy. We continue to stay bullish on tractor demand in the coming months owing to revival of monsoon, hike in MSP of key Kharif crops & upcoming festival season. In the exports market, we have sold 1460 tractors with a growth of 55%”.
Tafe Group (MF+ Eicher) tractor sales by decreased by 5.25%. The domestic Tafe tractor sales were 11,112 units in July 2021, and in July 2020, the domestic tractor sales were 11,728 units. With this, Tafe have also lost their market share by 1.54%.
Sonalika Tractor also registered a 1.27% decline in the domestic tractor market in July 2021. The Sonalika tractor brand sold 8115 units in July 2021, and in July 2020, their tractor sales were 8219 units. However, they lost market share by only 0.57% this month.
John Deere Tractor sold 7244 units in the month of July 2021, and in July 2020, John Deere tractor sales were 7521 units, which shows a 3.65% decrease in John Deere domestic tractor sales. This time the company lost 0.80% of its market share.
Escorts group recorded domestic tractor sales of 6055 units in July 2021, up from 4,695 units in July 2020, registering a growth of 22.25%. As a result, the company's market share grew from 9.28% in July 2020 to 11.94% in July 2021.
The three-week slowdown in monsoon activity from mid-June to mid-July temporarily affected sowing of Kharif crops leading to some slowdown in sales in July,” the company said in a filing on Sunday.
“However, monsoon has now caught up to be normal, and sowing has also picked up pace in the last few days. This should augur well for the remaining months of the year. Also, most of the dealerships are now open and are able to fully serve customers. Commodity inflation continues to put pressure on the margins despite three price increases in the last nine months,” it added.
New Holland Tractor sales decreased by 4.55%. The company sales were 2205 units in July 2021 and 2310 units in July 2020. Along with this, they also lost 0.28% market share.
Kubota Tractor recorded domestic tractor sales of 1953 units, up from 1414 units sold during July 2020, registering a growth of 38.12%. As a result, the company's market share increased by 0.76%.
VST Tractor registered a 13.90% decline this month with a 0.21% market loss. The company sales were 806 units in July 2020, and now it goes to 694 units this July month. This Year is not so good for VST Tractor as their sales, and market shares display the decline. VST Tractor Market share has decreased by 0.21%.
Preet Tractor recorded domestic tractor sales of 503 units in July 2021, up from 201 units in July 2021, registering a growth of 150.25%. However, the company's market share increased considerably from 0.32% to 0.77%. As a result, Preet Tractor gained 0.45% Market share in July 2021.
Indo Farm Tractors managed to put up a commendable show and registered a 42.60% growth in domestic tractor sales, from 331 units to 472 units. As a result, its market share increased marginally from 0.52% to 0.72%.
Captain Tractor recorded 2.88% of drop off Tractor sales domestically in the month of July 2021. Captain Tractor company sold 439 units of the Tractor in July 2021, and in July 2020, they sold 452 units of tractors.
Force Tractor domestic tractor sales increased by 1.85% in July 2021. But on the other hand, the company faced a 0.01% drop in market share.
ACE Tractors has recorded a decline in domestic tractor sales in July 2021. They sold 190 units in July 2021, which is 11.21% lower than domestic tractor sales in July 2020.
SDF Tractors registered a 32.50% domestic tractor sales drop in July 2021. The company sold 135 units in July 2021 and 200 units in July 2020. Along with this, the SDF Tractors also lost market share by 0.11%.
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