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Digital Agriculture: How Demonetisation Exposes Rural India’s Disconnect With ‘Smart’ Economy

Digital Agriculture: How Demonetisation Exposes Rural India’s Disconnect With ‘Smart’ Economy

Even as the fall in arrivals at mandis and setback to winter season planting exposed rural India’s dependence on cash and its disconnect with the smartphone-based economy after high value currency notes were withdrawn from circulation, in Chandigarh agri-industry leaders were debating ‘Digital Pathways in Agriculture’. They were discussing how robots, artificial intelligence and information emanating from sensors, drones, satellites and machines talking to each other could increase farm yields and incomes while environmentally being minimally-invasive.

Technology’s virtue in itself is no guarantee of its adoption, said Richard Klapholz, the founder and CEO of Rivulus Irrigation, an Israeli drip irrigation company in which the Abhay Firodia family (Force Motors) has an equity stake. He cited the example of drip irrigation which has proven benefits. It saves water, prevents wastage of fertilizer through leaching, and minimises pest and disease attacks by keeping humidity low. Yet, its global adoption rate is just 10 per cent, when it “should be 100 per cent”. Klapholz believes unlike flood irrigation where farmers can see water flowing and calibrate it by intuition, drop-by-drop irrigation confounds them in terms of when and how much to irrigate.

Klapholz believes technology can win over farmers, if it is plug and play. It should easy to use, reliable and affordable. Google’s GPS navigation is an example; it enables even unlettered rustics who know little more than pressing the pedal and moving the wheel to steer their way through India’s maze of urban traffic. Klapholz himself intends to provide precise agronomic recommendations to farmers at Rs 100 an acre by analyzing satellite data. He believes such a price is possible, because satellites are passing the same spot once every five days. Their frequency would double in a year’s time and within a few years, they would be making the round every day. Satellites can also see more clearly; one pixel now equals 10 by 10 metres. What is more, the data is available at a very low price.

 

Rajesh Jejurikar

 

It is not only farmers who are confounded by technology, even companies engaged with the agricultural sector are unsure how it is evolving, says Rajesh Jejurikar, president and chief executive of the farm equipment division of Mahindra & Mahindra (M&M). “This is a time to pilot and try out. Not everything we try will work. We want to see how to build an end-to-end value chain which touches farmers at different points.”

Some of M&M tractors are enabled with telematics. They tell owners about engine behaviour so that driving habits and fuel usage can be modified for better efficiency. By keeping a tab on area traversed, tractor misuse can be checked. This is helpful for owners not located on the farm or those who rent out their machines.

Through another service launched in August, M&M hires out farm machinery. One of the banes of Indian agriculture, especially in Punjab, is over-capitalisation of farms because of high tractor ownership that results in their under-utilisation. Rental services can of course cannibalise tractor sales, which would hurt a company interested in selling more of them, but Jejurikar believes usage itself will create the desire to own. And there are high value machines that are not multi-use like rice transplanters and combine harvesters where renting would be the default option.

“Future farms will be small and smart,” says Ioanna Roussaki, Assistant Professor at Athens’ National Technical University. Though the world is moving towards precision agriculture and precision livestock rearing, based on data analytics and intelligent machines, there are several barriers to adoption, she says, like poor Internet connectivity to farms, lack of common standards for inter-operability and the fear of large corporates gaining control over farmers through ownership of data.

Roussaki says there is no reliable cost benefit analysis to convince farmers about precision farming and its environmental benefits are also not quantified.

 

Soilsen helps optimise water usage

 

The event organised by the Confederation of Indian Industry (CII) in the third week of November also saw start-ups displaying their products. Soilsens makes sensors to optimise water usage by reading humidity, temperature and soil moisture. It elicited queries from more than 600 farmers, Rajul Patkar said. She is one of four doctorate students of Indian Institute of Technology (IIT), Mumbai who has developed the sensors along with two professors, including the director of IIT, Delhi. Affordability is their calling card. The sensors cost a few thousand rupees when comparable ones are priced many times more. The sensors have been developed in-house and use solar energy. Soilsens is scouting for funds for a manufacturing facility.

Herboliv was another interesting product made of botanical extracts to repel wild animals like elephants, boars, blue bulls (nilgai) and porcupines from fields. The menace of wild animals might seem trivial, but it is not. G V Sudarshan has developed it with the support of Tamil Nadu Agricultural University (TNAU), Coimbatore. The product is also a growth promoter. To dispel the scepticism of this correspondent, Sudarshan showed a certificate from the dean of TNAU which attests to the product increasing microbial population “significantly” in fields planted with banana, sugarcane and fodder grass crops.

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Tractor Sales Statistics India FY 2021 - Sales Escalated by 26.86%

Tractor Sales Statistics India FY 2021 - Sales Escalated by 26.86%

In FY'21, domestic tractor sales recorded a boom of 26.86%. A growth displayed in comparison to the previous year as Apr’20-Mar’21 tractors sold 899429 units against 709002 units.

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