"New Tyre Range Launched Digitally in India"
Mumbai: CEAT Specialty (a division of CEAT Ltd) launched its new range of farm tyres “Vardhan”, on 25th September. The launch event premiered virtually. This was one of the first digital launch event by a tyre manufacturer in India.
Mr. Vijay Gambhire, Chief Executive of CEAT Specialty said “With Vardhan, we have an opportunity to serve our customers with an international standard product. Vardhan is designed to perform as reliably in haulage applications as in core farming activities. We are confident that our discerning customers will find in Vardhan a solid, dependable performer they eagerly waited for.”
Vardhan rear’s deep lugs ensure less slippage and provide long tyre life. Its unique lug deflectors provide puncture protection, reducing the downtime. The Mud ejectors ensure excellent self-cleaning, and its wide tread design leads to larger footprint thereby increasing overall load carrying capacity of the tyre.
Vardhan front is a 4 rib tyre, leading to better load distribution. Its robust shoulder blocks provide excellent traction and grip, the high depth of the ribs will provide long tyre life.
About CEAT Specialty (https://www.ceatspecialty.com/in/):
CEAT Specialty is a division of CEAT Ltd, focussing on off high way tyres. CEAT Specialty offers a wide range of OHT tyres for various segments like farming, mining, industrial and construction equipment.
About RPG Enterprises (www.rpggroup.com):
RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.
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